SHE-Frik is a brand that celebrates Africa’s rich history and culture while making a positive impact through fashion. With a focus on showcasing the continent’s work of art and telling its story through iconic prints, bold hues, and tie-dye, SHE-Frik captures the essence of Africa in a timeless and contemporary way.

Our Brand Story

Welcome to SHE-Frik, where fashion meets impact. At SHE, we believe in the power of fashion to make a difference.

The Birth of the SHE-Frik Brand

Born out of a desire to make a difference in the lives of marginalized seamstresses and to create a fashion brand that goes beyond aesthetics and a desire to create stylish and high-quality garments while making a positive impact on the lives of marginalized seamstresses, SHE-Frik was founded by Patricia Quaye. Patricia’s journey as a development engineer opened her eyes to women’s immense talent and potential in underserved communities. Inspired by their resilience and creativity, she envisioned a brand that would not only offer high-quality, stylish garments but also provide opportunities for these talented women to become financially independent.

We believe that fashion should not only make you look good but also make a positive impact on the world. SHE-Frik was born out of a vision to create a fashion brand that goes beyond aesthetics and a desire to create stylish and high-quality garments while making a positive impact on the lives of marginalized seamstresses. Our brand story is rooted in the belief that fashion can be a catalyst for positive change. We are passionate about empowering women and promoting sustainable practices within the fashion industry.

Meaning of our Name – The Essence of SHE-Frik

At SHE-Frik, every thread woven and every name chosen carries significance.

 “SHE” is more than just a pronoun – it’s an acronym symbolizing our core principles:

  • Stylish: We champion modern fashion, ensuring each piece mirrors the latest trends while maintaining timeless allure.
  • Heritage: Our designs are a celebration of African roots, traditions, and designs. – a nod to the intricate patterns, tales, and traditions of Africa.
  • Empowering: Every garment is a testament to strength and self-expression. Beyond empowering the wearer with confidence, strength, or a sense of identity, we pride ourselves on empowering the artisans behind our creations. With every stitch, they pave their way to financial independence, and we salute their unmatched skill and dedication.

The term “Frik” is our tribute to the vibrant heart of Africa, capturing its essence in a playful and stylized manner. Through “Frik”, we embrace:

Roots and Origins: Our brand is deeply connected to the rich tapestry of African culture, traditions, and designs. Every piece reflects this profound bond, weaving a story of heritage and values. 

Unique Identity: Africa, in its boundless diversity, mirrors our brand’s distinctive style. “Frik” is not just a name; it’s our declaration of individuality in the fashion landscape, drawing inspiration from every corner of this diverse continent.

Modern Interpretation: While we hold our roots dear, we’re not confined by them. The modern twist of “Frik” showcases our commitment to redefining traditions, blending the timeless with the contemporary, and presenting Africa’s rich legacy in a fresh, innovative light.”

Let this be your window into what SHE-Frik truly stands for.

Making a Difference

By choosing SHE-Frik Clothing, you play an integral role in making a difference. Your purchase extends beyond the realm of fashion; it supports the journey of these seamstresses toward financial independence and empowerment. Through our fair trade partnerships and sustainable practices, we foster a positive impact on both people and the planet. Join us in our mission to create a more equitable and sustainable fashion industry.

Our collections are designed with a mission to empower marginalized seamstresses and create sustainable change in their lives. Each piece in our collection is meticulously crafted and hand-sewn by highly skilled women from our partner organization, SHE-Frik Foundation. Through our partnership with SHE-Frik Foundation, we empower marginalized seamstresses, helping them transform their lives and communities. 

We are committed to transparency, ethical practices, and empowering women in the fashion industry. By choosing SHE-Frik, you are not only investing in high-quality, stylish garments but also transforming the lives of the talented seamstresses who bring them to life.

Your purchase matters. With every SHE-Frik Clothing piece you own, you are making a powerful statement: that fashion can be a force for good. You are empowering marginalized seamstresses, providing them with financial independence, and giving them the opportunity to support themselves and their families.

Thank you for being a part of our journey. Together, we are creating a more sustainable and inclusive fashion future.

Together, we are redefining the fashion industry—one stitch at a time.